the
list-building expert
SPEAK HUMAN, WIN THE INTERNET.
facebook & instagram ads
I believe the act of marketing comes with culture-making social, linguistic, and human responsibilities.
But quick-fix, sell-fast marketing standards persist in a quickly-aging tradition of marketing to problems - not people. And everyone is losing.
Speaking Human is culture-changing. And it works.
I'm Lara Eastburn.
Facebook & Instagram ads expert.
Small business champion. Word nerd extraordinaire. Sci-Fi enthusiast. Digital nomad. Spitfire with a potty mouth.
#speakhumanwintheinternet
Join my email list.
Start With The Words.
Enter One Word - a digital epistolary romance that examines, deconstructs, and reinvents the received language of business and marketing.
consume.
Ah, the Imperative of the Season. Issued as a command, a patriotic duty.
Though it takes gentler forms - feast, gift, gather, indulge, celebrate - it is without question ๐ฎ ๐ฐ๐ฎ๐น๐น ๐๐ผ ๐๐๐ฒ ๐๐ฝ.
It all feels very ๐๐๐๐๐๐, I guess, until we stop and look at the word itself. Consume is a verb that originally belonged to fire, plague, and time. For 400 years, it solely meant to destroy, burn, waste - annihilate.
Join us for the latest edition of ๐๐ฃ๐ ๐๐ค๐ง๐ - an email series that re-examines the vocabulary of business & marketing - one word at a time.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
This month on ๐ถ๐๐ ๐พ๐๐๐
: Abundance
Generally, when I read the word ๐๐๐๐๐
๐๐๐๐, I brace for the mindset pitch and scroll down to see how much ๐๐๐๐๐
๐๐๐๐ is gonna cost me.
BUT last weekend my favorite meditation site offered up that very topic while I was in a decidedly different frame of mind.
I was breathing deep and blissed out - not purging sales copy of its inevitable clichรฉs.
Which got me thinking. Because of course it did.
I canโt meditate while someoneโs using a word I donโt understand!
...
If you`re signed up, it`s already in your inbox! If you`re not, get your dose of word nerd in bio.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
In today`s edition of ๐๐ฃ๐ ๐๐ค๐ง๐, I`m taking a look at how the word "ethical" is used in business & marketing. I propose that whatโs ethical for you is going to be where you put down stakes in a landscape of endless tension.
The tension between reach and respect.
Between persuasion and manipulation.
Between what converts and what aligns.
Read the full thing (and meet George) ๐ Get ๐๐ฃ๐ ๐๐ค๐ง๐ in your inbox.
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
#ethical
We`re talking about YOU over on One Word this week. Often, when we lean too heard on I/You constructions, we inadvertently separate ourselves from the people we actually want to connect with. Where`s the line, exactly?
If you`re already subscribed, you know where to find it! If you`re not, please join us!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
The latest "One Word" re-examines the word ๐๐๐๐๐๐๐๐๐๐๐ and takes a look at the arguments for and against using them in sales pages. (Of course, there`s a fun fact about the word and testicles!).
This image shows one of the first product testimonials used in print advertising. A celebrity endorsement for London`s Pears Soap from famed opera singer Lillian Langtry.
๐ฌGet it in your inbox!
#speakhumanwintheinternet
#adsthatmatter
#marketwithmeaning
#responsiblemarketing
#sustainablemarketing
#startwiththewords
#businesslinguistics
#linguistics
#etymology
#oneword
