By now, you've likely noticed that the internet isn't rolling out the red carpet for your email opt-ins, even when they're the front door to your killer freebies, webinars, funnels, and free consults.
An unusually fun car commercial - he's driving while reciting William Blake's poem "The Tyger" - the spot ends with, of all things:
"Empower The Drive."
What in the world does that EVEN MEAN?
Something significant has changed/is changing in social media marketing for many of us.
Can YOU feel it? I can.
Read this crucial article that suggests you stop broadcasting your social and concentrate instead on the very specific people that can truly build your business. (Hint: You already know them!)
by Lara Eastburn
I read last week, that the average American child has 150 toys. One hundred and fifty. Personally, I blame the grandparents – ha! In my girls’ rooms are toys they haven’t played with in a year. Toys they’ve never played with. Toys they can’t even see or remember because they’re buried beneath the aforementioned toys.
I don’t know about you, but that sounds A LOT like my Facebook friends list, too. People I friended as contacts, for a business and industry I no longer work in. People I worked with once upon a time, and friended so we could use Messenger. People I friended at an event, but we never really talked after that. And yes, people I friended but can’t remember when – or why.
Here's my 5-Step Process for cleaning your Facebook Room on the daily! Read it on WeRSM.com
by Lara Eastburn
If you spend any time in business groups online, you've heard the ambitious and dialed-in wax on about "leveling up."
In my early years of business, I found the phrase perplexing. I just never really understood what everyone was talking about. I knew it generally meant to grow - or get better at - business.
Okay. Just like everything else in life, I didn't get it until it started happening to me.
Which is, like, right now. So, I thought I'd share what I think I know for those of you who might find yourselves in similar places.
Read on for what I think "leveling up" is, how it happens, and the signs to look for to get ready for it.
I ask this poignant, loaded question because MANY of my clients find their way to me after being horribly burned by a “Facebook Ads expert.” If you’re reading this right now, it’s because you’ve hired a Facebook Ads person in the past – or you’re thinking about hiring one. Or you’ve been ripped off – and don’t ever want to be duped again.
Roger that. Let’s go through the red flags of a dubious Facebook Ads person, okay? It’s gonna hurt a little – because, yes, you suspected this already. And that sucks. But you can take it.
Read it on WeRSM.com here.
It’s not technically a secret, after all. The Zuck added this option to your Feed nearly a year ago. And it’s awesome for WAY more reasons than you’d think.
Read it here on WeRSM.com.
Okay, I admit to being pretty intensely video-averse. Yes, even though I know how good video is at speaking human. Go ahead and shake that finger at me. I KNOW.
Meantime, Facebook launched this clever little video-for-business thing last week. And it’s pretty cool! Nothing fancy, mind you. But certainly fun! And hey, it’s FREE!
I spent the morning making one for myself. And I’d be really embarrassed to tell you how long it took me. So, I thought I’d save YOU some frustration and write you a quick-and-dirty guide to nailing your little FB video all fast- and headache-free like. Here’s how to do it!
Read it here on WeRSM.com
To these common and forever echoing questions, I offer this answer:
When you have several extremely happy customers.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.