You've seen Facebook "Recommend" PAGES to you in your feed, right?
This is how you narrow those recommendations down to the right people for you - from 2 billion to just right!
Yep ... with one click (or 3), but definitely in under 30 seconds!
I'm a fan of Facebook. Obvi.
As a platform, it offers small businesses the most targeted, effective, affordable marketing it has EVER known. Today, SO many businesses - certainly mine! - depend upon Facebook that it's become difficult, frightening even, to imagine what we'd possibly do without it.
It's a question I'll admit has kept me up longer than my bedtime on more than one occasion. When that happens, I tend to focus my energy on the thought all Scarlet O'Hara-Style. As in, I'll think about that tomorrow.
But no amount of fiddle-dee-dee would help me if Facebook took an unexpected dive. Might as well look at the possibility straight in the face, as it were.
OK. So, could Facebook live forever? Could it die ... or, barring that, simply lose some of its influence? And what would happen to your business if it did?
90% of my clients come to me for Facebook Ads. Because the Internet - or a reputable source - told them Facebook Ads is what's next.
And they're usually right. Many businesses are ready for the testing, for the process. For many others, it's their silver bullet. It's what going to FINALLY make a difference.
And that's true ... mostly. Facebook Ads WILL make a difference for your business. And when it comes to choosing who should run them, I'm the cleverest cat in town.
But here's what you DON'T know. I have to turn a lot of potential clients away because they're not ready for ads. Not because they're not wonderful people with wonderful businesses.
I have to say NO because their ads won't work on Social. YET. Because they're not really saying anything compelling, YET.
Your coaching business that "wants to change lives?" NO matter how sincere and talented you are, I can't make that stand out in the field of thousands that are promoting that same message.
No matter how creative I get with the ads, nobody can make your business matter to people MORE than you can.
It's time to say something that matters to the people who support you.
In fact, there's never been a better time. The digital burden of trust has always been there. But right now, when our President tweets nonsense at 1am, that burden of trust grows.
Why should I trust you? HOW CAN I ? Can I be safe buying from you? Will you back up this product/service a week from now? A month? A year from now?
These are the questions your potential customers are asking themselves.
And you WILL make money. For all the right reasons. Because you'll be meeting the REAL need of your customers.
Your customer is not a random avatar. They're YOU.
They just want to know who to trust.
You know what the coolest thing in the world is right now? My Facebook Page's new cover VIDEO.
If you don't have it yet, you will very, very soon. And that means you've got some planning to do, human!
Why I am I so ridiculously giddy about this? Honest - I'm not crystal clear on that yet. But, LOOK at it! It's sooooooo cool. Okay, this has clearly touched my geek buttons in their most ticklish places.
No one can say which won't make it. But I sure can tell when a business is in trouble.
That particular sign is singular and unmistakable. It starts with a P and has 5 letters, my crossword friends.
When we as business owners need a service we can't (or shouldn't) do ourselves, it can certainly feel like we're at the mercy of the one who purports to know. But we're not!
Here's a place to start your search - and who should be making the final call!
I haven't been shy about railing against this cult-fodder nonsense, but it's clearly time to speak out more loudly.
So, here we go. I'm about to get LOUD.
4 of the 6 new-client calls I took in last week were recovering from investing in a "system." Recouping their losses from purchasing an "intensive," expensive, "time-tested method" that would earn them 6-figure months. Guaran-Fucking-Teed.
I am up-to-here with these charlatans, y'all. I can't stomach another real, human business getting sucked up into this CRAP. Please read this. Please share it with someone who needs it.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.