Y'know, unless you count throwing the duvet on sort of made-like.
But for us business owners, there are WAY more never-really-done tasks than the dishes and the laundry.
So how do you prioritize working on all the things that we never get to truly check off the TO-DO list?
I'm talking about things like Updating Your Website.
In 2015, I created 25 websites for clients. That's 2 a month ... so, y'know, a lot of
"website-ing." Let's just say that updating my own site was pretty low on my priority list.
And boy do I regret that! Because when I got around to finally doing it last week, it took the WHOLE week. It was like cleaning the bathroom after a raging house party. For real.
And now that it's (almost) sparkling "clean" again, I've vowed to never let it get out-of-hand again!
I know, y'all. Scheduling time for your website is like making your bed. You're all like, "But I'm just gonna have to clean it up again tomorrow!"
On the other hand, there's something so stellar about climbing into some clean, warm sheets. And not just for you, but for the people climbing in with you.
Yes, that's a metaphor for your website visitors. Not an invitation to an orgy :-).
When I'm short on time, these are MY TOP 3 choices for quickie updates:
1. Social Proof
In my mind, the Praise/Testimonial Page is SO done. Amazon has trained us to look for recommendations and reviews on every page. Take an afternoon to sprinkle your customers' praise all OVER your site.
2. Browse Your Site On Your Phone.
Between 75 & 80% of ALL visits to your website are on a mobile device.
Sure, most software is now mobile-responsive. But being compatible with mobile and designing FOR mobile, are two very different animals.
Approach your site on mobile, just as your customer would. You'll find lots you want to rearrange. Promise.
Your website navigation can ALWAYS be tighter. Did you know people are 4x more likely to click on the images on your home page than your nav bar? Be sure you're highlighting the right links there.
And if you've got an old-school drop-down menu, you'll want to modernize that. It's kinda like laying out a gold brick road for your people, leading them where you want to go. Instead of throwing a map with 200 routes on it and hoping they figure it out. Dig?
Your website is never "truly" done - that's why I specialize in what I call "hybrid" sites. Sites that YOU can control.
Nobody's got time to wait 2 weeks for a developer to change the price on your best-selling service. Or update your image with that new haircut.
Want to see what happens when a MARKETER creates your site, and not a designer?
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.