YES, THERE IS A BETTER WAY TO BOOST.
You need to advertise so you can get clients. You need clients so you can pay for advertising.
A professional ads campaign is what you want and need. But at $3K+ per month, it might be outside your budget.
Meanwhile, Facebook keeps asking you to “Boost” your posts to reach more people. Should you?
What IS a Boosted Post, anyway?
It's NOT an ad. It’s a post with money behind it.
Any organic post (one with NO money behind it) will reach an average 1% of your Page’s followers. Go ahead and do that math.
So yeah, you’re going to need to put some money behind your efforts.
But there are some major limitations with a regular ol’ Boosted Post:
- You can’t control WHO you’re spending money to put your post in front of.
- It’s hard to know WHICH posts are worth putting money on.
- How much money do you spend?
- And how do you know if it’s working?
Here's why regular ol' boosting doesn't work.
A boosted post does NOT use the sophisticated targeting AI that ad campaigns do.
Facebook & Instagram's ad targeting AI is the most powerful and efficient marketing machine that has ever existed. It's what makes Facebook and Instagram ad campaigns so freakin' p effective.
Because its Artificial Intelligence is simply unprecedented. It’s sci-fi-level-amazing. It is able to put your content in front of the people who are most likely to be your customers because it is literally predicting behavior.
If you’ve seen an ad for something you didn’t even know you wanted or needed yet, you know what I mean!
To do its work, the AI needs AUDIENCES. And if you don’t have any yet, you’re not even close to tapping into the power of these platforms.
Audiences are made by directing the Facebook & Instagram AI to track the users who know and love you. The ones who already engage with you in all digital spaces.
It aggregates hundreds of thousands of data variables - from what they watch on Hulu to what kind of cleaning products they by - and then chooses NEW groups of people predetermined to be likely to dig you based on their digital behavior.
In BetterBoosting, you learn to create those AI audiences - and put them in your boost menu!
So that every crucial dollar is spent to talk to the people that matter to your business.
Seriously. Creating and populating these specific-to-your-business audiences is THE most important thing you can possibly do for your business right now.
AND you’ll also get direction, feedback, and support on how to create posts that matter, how much to spend, and how to track the data you get back --- so you know it’s working.
Access to BetterBoosting™ is $699 for 3 months.
If you love it and want to stick around to get my enthusiastic uber-support + all the updates as Facebook changes their rules again and again, you can do that for $45 a month. No commitment. Cancel whenever you want.
(For context, you’re looking at a starting price of $3000+ per month to have a pro create & manage an ads campaign for you … and that doesn’t even include the actual ad spend!)
Half science, half art.
Facebook reaches 75% of the planet’s humans. For real. Add in Instagram and it’s more.
This IS where your customers are, promise.
It's the AI's job to find them. It's your job to say something meaningful when it does!
But when our first, undirected efforts on these platforms fall flat, it’s easy to get the idea that Facebook is out to get us. Just. Not. True.
Y'all, there's no participation trophy for creating a Facebook Page or Instagram Profile. No platform exists to promote your shit for free. So you’re going to put in a little work for this. And when you get it right, it’s going to pay off big time.
Facebook has one, inviolable rule: Don’t bore its users. This platform encourages and rewards COMPELLING content. That's why BetterBoosting™ guides you through how to target your promotions AND how to make posts worth putting money on.
Think regular ol' boosting works, do ya'?
It doesn’t. It just doesn’t. Pushing that “Boost now!” button on a Facebook post without knowing what you’re doing is like throwing a bowling ball as hard as you can. It might knock a pin over, but it won’t be because you meant to. It’ll be because you threw it hard enough (put a lot of money on it) and got lucky.
BetterBoosting™ allows you to reach exactly the audience you want to AND guides you through speaking human when you do.
BETTERBOOSTING™ is not as powerful as a full ad campaign.
But it's WAY better than what you're doing. Look, a professional ads campaign is what I really want for you.
But if you’re not there yet, BetterBoosting™ is one incredibly attractive in-between solution. It’s a damn sturdy bandaid.
It’s the best bang for limited budgets and it's ideal for short runs.
You’ll get enough targeting to make your ad spend worth your while. You’ll create and maintain the data-based audiences that are going to matter to your business for quite some time to come. You'll create posts that matter.
Here’s the truth…
Using social media to market your small business or non-profit is ALREADY a non-negotiable part of working online.
How do I know? Because I’ve spent the last 13 years immersing myself into the crazy powerful world that is Facebook ads. I live and breathe this stuff - no kidding. My husband says I literally type in my sleep :-).
I call myself a small business champion because that’s who I care about. It’s who I am. I know how high the stakes are.
If your business pays a mortgage and keeps a family afloat … then KNOW I made this for YOU. I’m committed to using my powers for good to help us little guys tap into the unprecedented targeting power that is social marketing.
The most powerful, sophisticated marketing machine on the planet is at your fingertips. BUT the barrier to entry into social marketing is rising - and it’s only going to get higher.
Today, us little guys have access to data and targeting that only giant companies had access to 10 years ago!
that’s why I want you to get in on this NOW, before this amazing window of opportunity we have closes.
Here’s what you’ll get from BetterBoosting™:
You’ll learn exactly what you need to know to create Facebook & Instagram posts that you can put money on with confidence.
I literally walk you through it step-by-step, from setting up the tech to create the right audience for it, how to create compelling, meaningful posts, and even what to do after you boost.
No more throwing money into the abyss hoping it pays off. No more frustration about your boosted post getting rejected for some obscure reason. And definitely no more rage-smashing your keyboard because it didn't seem to matter.
I want this to work for you - which is why I’m with you every step of the way. This is the next best thing to getting in a room with me.
Seriously, look at what you’ll get:
- 14 Quick, to-the-point (and often really FUN!) tutorials. Taught in a FB learning units group, you'll implement each task to progress. And ask questions/get feedback if you get stuck.
- Unparalleled support. We don’t put on cheerleading uniforms, but we could! Just sayin'.
- Community with people taking the same crucial steps to modernize and improve their businesses.
- Real-time Updates. These platforms change every day. We’re on top of it and bringing it straight to you.
PLUS, when the time comes to start professional ads management, you'll be several steps ahead.
The audiences you create during this course will set you up to hit the ground running. The time you take to set them up NOW -and get familiar with the process - will save you about 3 months of start-up time when you are ready to go full-on.
LET'S DO IT!
Here’s the deal:
Access to BetterBoosting™ is $699 for 3 months. If you love it and want to stick around to get my enthusiastic uber-support + all the updates as Facebook changes their rules again and again, you can do that for $45 a month. No commitment. Cancel whenever you want.
(For context, you’re looking at a starting price of $3500+ per month to have a pro run a Facebook ads campaign for you … and that doesn’t even include the actual ad spend!)
Cards on the table: I’d love to have you.
I’d love to see your business actually be able to tap into the most powerful marketing machine on the planet. TODAY.
And this is the only course on the planet that’ll teach you how. For real.
So join me, won’t you?