Not the British hoover kind of vacuum. Not the tiny robots that miraculously keep our floors clean (we call ours Gizmo), either.
I'm talking about the fact that your Social Ads WILL NOT WORK if ads are the only thing you're doing online. Dig? Successful ads don't happen in a vacuum.
Today, successful ads work with all the other things you're doing online. Let me explain.
/\ See that picture right there? I bought that piece of genius for $80 after seeing a Facebook Ad. 2 full months after seeing the ad.
I want to tell you why I bought it. Why it took 2 months. Why I'm happy about the product. Why the ad worked (eventually). And why the advertiser will never get credit for that sale.
I'm a fan of Facebook. Obvi.
As a platform, it offers small businesses the most targeted, effective, affordable marketing it has EVER known. Today, SO many businesses - certainly mine! - depend upon Facebook that it's become difficult, frightening even, to imagine what we'd possibly do without it.
It's a question I'll admit has kept me up longer than my bedtime on more than one occasion. When that happens, I tend to focus my energy on the thought all Scarlet O'Hara-Style. As in, I'll think about that tomorrow.
But no amount of fiddle-dee-dee would help me if Facebook took an unexpected dive. Might as well look at the possibility straight in the face, as it were.
OK. So, could Facebook live forever? Could it die ... or, barring that, simply lose some of its influence? And what would happen to your business if it did?
You know what the coolest thing in the world is right now? My Facebook Page's new cover VIDEO.
If you don't have it yet, you will very, very soon. And that means you've got some planning to do, human!
Why I am I so ridiculously giddy about this? Honest - I'm not crystal clear on that yet. But, LOOK at it! It's sooooooo cool. Okay, this has clearly touched my geek buttons in their most ticklish places.
By now, you've likely noticed that the internet isn't rolling out the red carpet for your email opt-ins, even when they're the front door to your killer freebies, webinars, funnels, and free consults.
I ask this poignant, loaded question because MANY of my clients find their way to me after being horribly burned by a “Facebook Ads expert.” If you’re reading this right now, it’s because you’ve hired a Facebook Ads person in the past – or you’re thinking about hiring one. Or you’ve been ripped off – and don’t ever want to be duped again.
Roger that. Let’s go through the red flags of a dubious Facebook Ads person, okay? It’s gonna hurt a little – because, yes, you suspected this already. And that sucks. But you can take it.
Read it on WeRSM.com here.
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Distill the ocean of social media into high-octane gulps of fun for your small business.
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