Not the British hoover kind of vacuum. Not the tiny robots that miraculously keep our floors clean (we call ours Gizmo), either.
I'm talking about the fact that your Social Ads WILL NOT WORK if ads are the only thing you're doing online. Dig? Successful ads don't happen in a vacuum.
Today, successful ads work with all the other things you're doing online. Let me explain.
/\ See that picture right there? I bought that piece of genius for $80 after seeing a Facebook Ad. 2 full months after seeing the ad.
I want to tell you why I bought it. Why it took 2 months. Why I'm happy about the product. Why the ad worked (eventually). And why the advertiser will never get credit for that sale.
I'm a fan of Facebook. Obvi.
As a platform, it offers small businesses the most targeted, effective, affordable marketing it has EVER known. Today, SO many businesses - certainly mine! - depend upon Facebook that it's become difficult, frightening even, to imagine what we'd possibly do without it.
It's a question I'll admit has kept me up longer than my bedtime on more than one occasion. When that happens, I tend to focus my energy on the thought all Scarlet O'Hara-Style. As in, I'll think about that tomorrow.
But no amount of fiddle-dee-dee would help me if Facebook took an unexpected dive. Might as well look at the possibility straight in the face, as it were.
OK. So, could Facebook live forever? Could it die ... or, barring that, simply lose some of its influence? And what would happen to your business if it did?
You know what the coolest thing in the world is right now? My Facebook Page's new cover VIDEO.
If you don't have it yet, you will very, very soon. And that means you've got some planning to do, human!
Why I am I so ridiculously giddy about this? Honest - I'm not crystal clear on that yet. But, LOOK at it! It's sooooooo cool. Okay, this has clearly touched my geek buttons in their most ticklish places.
By now, you've likely noticed that the internet isn't rolling out the red carpet for your email opt-ins, even when they're the front door to your killer freebies, webinars, funnels, and free consults.
by Lara Eastburn
I read last week, that the average American child has 150 toys. One hundred and fifty. Personally, I blame the grandparents – ha! In my girls’ rooms are toys they haven’t played with in a year. Toys they’ve never played with. Toys they can’t even see or remember because they’re buried beneath the aforementioned toys.
I don’t know about you, but that sounds A LOT like my Facebook friends list, too. People I friended as contacts, for a business and industry I no longer work in. People I worked with once upon a time, and friended so we could use Messenger. People I friended at an event, but we never really talked after that. And yes, people I friended but can’t remember when – or why.
Here's my 5-Step Process for cleaning your Facebook Room on the daily! Read it on WeRSM.com
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.