by Lara Eastburn

Get ready for one the most fun Social Sunday challenges we've had yet!

In last week's Social Sunday challenge, I mentioned this "Workday as Told By Cats" post.

So in the ongoing spirit of "Speaking Human" that founds the philosophy of Social Media Mixology, this week we'll be making our OWN "Day In The Life" Social Media Posts!

Using the most powerful and popular medium there is - VIDEO.

And I've got some SIMPLE, no-frills solutions for you. So don't close this window quite yet if you think of yourself as video- or tech- averse!

The era of accumulating “likes” and “followers” as a measure of numerical pride on social media has LONG been gone.

Let me break this down for everybody that’s confused about it. If your page has 10,000 Facebook Likes and a 1% engagement rate, it’s not helping your business. The pictures you post of you and your cat to 8,000 Instagram followers aren’t increasing your base. And your 20,000 Twitter followers that haven’t put you in a list they actually read cannot hear you.

Read it now on WeRSM.com.

by Lara Eastburn

Well it appears there's more than one way to outsource. And a loophole in the proverbial "Don't Do Business with Family" rule could possibly be .... your kids!

Before The Moonshine Marketeer, there was Superhooper.org. This month, we celebrate 12 years of handcrafting hula hoops for grownups worldwide (Huzzah!)

Ours is a family business - and an epic love story! Not JUST because my husband and I work from home and unschool our daughters - now 7 & 2 - but it's unquestionably a big part of it!

I mean, what are you supposed to do when your young children SEE you at home on your computer, and want your attention?

We figured we could keep repeating our careful speech about how we're actually "at work," diligently explaining that their friends' parents have to go somewhere else to work. 

OR we could just get the kids as involved as possible.

Long story short, Choosing the latter was a godsend for us.

by Lara Eastburn

If you're linking your Instagram photos to Twitter or Facebook - or your Twitter posts to Facebook - or any combination - you may be making a HUGE mistake.