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Facebook is Auto-Placing Boosted Posts on Instagram

6/15/2017

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Surpising, Hilarious Facts About the Beginnings Of Social Media

8/14/2015

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I went WAY down the rabbit hole researching this fun post for WeRSM for ‪#‎tbt‬!

Here's a taste! Did you know that at one point in the 90s, over 50% of all CDs produced had an AOL logo on them?

Or that the first use of "OMG" was in a letter to Winston Churchill in 1917!?

Get the full frontal historical hilarity HERE!

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Creative Disruption: 5 Product Image Ideas for Social Media

8/6/2015

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The crucial and undeniable importance of images in social media never stops feeding innovation and creativity in that domain. 

So why, oh why, do so many small businesses continue to photograph their products as if they were for a Sears Catalog?

Yeah, I’m talking to you who won’t stop with the white backgrounds!

Your product staging has mastered the “Macro Shot” and the “Unusual Angle,” okay?

There is so much more!   Ready to take some tips for causing pleasant disruption in noisy feeds from some of the brands that are nailing it?


Read it here!
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You Can CreateThe Ultimate Behind-The-Scenes Social Media Post

5/24/2015

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by Lara Eastburn

Get ready for one the most fun Social Sunday challenges we've had yet!

In last week's Social Sunday challenge, I mentioned this "Workday as Told By Cats" post.

So in the ongoing spirit of "Speaking Human" that founds the philosophy of Social Media Mixology, this week we'll be making our OWN "Day In The Life" Social Media Posts!

Using the most powerful and popular medium there is - VIDEO.

And I've got some SIMPLE, no-frills solutions for you. So don't close this window quite yet if you think of yourself as video- or tech- averse!


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Please Stop Counting Your Followers and Fans

5/7/2015

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The era of accumulating “likes” and “followers” as a measure of numerical pride on social media has LONG been gone.

Let me break this down for everybody that’s confused about it. If your page has 10,000 Facebook Likes and a 1% engagement rate, it’s not helping your business. The pictures you post of you and your cat to 8,000 Instagram followers aren’t increasing your base. And your 20,000 Twitter followers that haven’t put you in a list they actually read cannot hear you.

Read it now on WeRSM.com.
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Why I Put My 7 Year-Old In Charge of My Instagram

8/10/2014

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by Lara Eastburn

Well it appears there's more than one way to outsource. And a loophole in the proverbial "Don't Do Business with Family" rule could possibly be .... your kids!

Before The Moonshine Marketeer, there was Superhooper.org. This month, we celebrate 12 years of handcrafting hula hoops for grownups worldwide (Huzzah!)

Ours is a family business - and an epic love story! Not JUST because my husband and I work from home and unschool our daughters - now 7 & 2 - but it's unquestionably a big part of it!

I mean, what are you supposed to do when your young children SEE you at home on your computer, and want your attention?


We figured we could keep repeating our careful speech about how we're actually "at work," diligently explaining that their friends' parents have to go somewhere else to work. 

OR we could just get the kids as involved as possible.

Long story short, Choosing the latter was a godsend for us.


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Why I Will Never Auto Link My Social Media Accounts

5/6/2014

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by Lara Eastburn

If you're linking your Instagram photos to Twitter or Facebook - or your Twitter posts to Facebook - or any combination - you may be making a HUGE mistake.


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    Speak Human Win The Internet

    Distill the ocean of social media into high-octane gulps of fun for your small business. 

    So you can be human online. Every day.
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