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How Facebook Ads Really Work: The Ballad of The $80 Purple Butt Pillow

9/25/2017

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/\ See that picture right there? I bought that piece of genius for $80 after seeing a Facebook Ad. 2 full months after seeing the ad.

I want to tell you why I bought it. Why it took 2 months. Why I'm happy about the product. Why the ad worked (eventually). And why the advertiser will never get credit for that sale. 

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Could Facebook Really Live Forever?

7/8/2017

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I'm a fan of Facebook. Obvi. 

As a platform, it offers small businesses the most targeted, effective, affordable marketing it has EVER known. Today, SO many businesses - certainly mine! - depend upon Facebook that it's become difficult, frightening even, to imagine what we'd possibly do without it.

It's a question I'll admit has kept me up longer than my bedtime on more than one occasion. When that happens, I tend to focus my energy on the thought all Scarlet O'Hara-Style. As in, I'll think about that tomorrow.

But no amount of fiddle-dee-dee would help me if Facebook took an unexpected dive. Might as well look at the possibility straight in the face, as it were.

​OK. So, could Facebook live forever? Could it die ... or, barring that, simply lose some of its influence? And what would happen to your business if it did?



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Facebook is Auto-Placing Boosted Posts on Instagram

6/15/2017

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Why Am I NOT Making Money? (I'm One of The Good Guys).

6/10/2017

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Yours is an honest-to-god-human business offering a REAL product that for real helps people.

So, Why aren't people hopping on?  By God, you've done everything the internet told you to! You optimized your website. You post regularly on social media and monitor it.


And you're up to HERE with waiting for your ship to come in!

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Facebook Page Cover Video How-To

5/7/2017

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You know what the coolest thing in the world is right now?  My Facebook Page's new cover VIDEO.

If you don't have it yet, you will very, very soon. And that means you've got some planning to do, human!

Why I am I so ridiculously giddy about this? Honest - I'm not crystal clear on that yet.  But, LOOK at it! It's sooooooo cool. Okay, this has clearly touched my geek buttons in their most ticklish places.
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When Does The Hustle Finally Stop?

2/21/2016

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by Lara Eastburn
If you've been wondering how long you'll have to work your butt off to make money in your business, this article is for you.

So, let's get right to it. 

When will my business sustain itself?
​When can I stop working so hard to bring in enough money?
To these common and forever echoing questions, I offer this answer:
​
​When you have several extremely happy customers.

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POP QUIZ: How Old Is A Millennial?

8/27/2015

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In marketing, the word “millennial” is uttered with such urgency and ambiguity, you’d think we were talking about tracking down a mythical beast. That, or preparing for an invasion of mythical beasts.

Also Read: How Disney’s Nametags Outperform Your Best Marketing On A Good DayMany of these articles “about” millennials read like Lonely Planet guides to a foreign world populated with unknown creatures.

If you spot a millennial, approach gently and with caution. Pay special attention to how it behaves and what it likes. The millennial has few words, so speak in smiley faces and LOLs (consult glossary). When attempting to capture the millennial’s wallet, distract with flattery and mobile devices. In short, just be cool man.

WHOA. Stop right there. Because Millennial isn't what you think it is. Not even close.

Read the article here on WeRSM.com
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How Disney's Nametags Outperform Your Best Marketing On a Good Day

8/19/2015

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Do you know why Disney theme park employees wear name tags with their hometowns on them? 

Or why you’re more likely to love a brand if it starts with the same letter as your first name?

Well you’re about to find out!

BECAUSE SCIENCE. DATA. RESEARCH. And also general weirdness.

Read the market-changing article HERE.

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Surpising, Hilarious Facts About the Beginnings Of Social Media

8/14/2015

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I went WAY down the rabbit hole researching this fun post for WeRSM for ‪#‎tbt‬!

Here's a taste! Did you know that at one point in the 90s, over 50% of all CDs produced had an AOL logo on them?

Or that the first use of "OMG" was in a letter to Winston Churchill in 1917!?

Get the full frontal historical hilarity HERE!

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Driving Traffic With Facebook Ads: Thriving Launch Podcast with Kamala Chambers

7/29/2015

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In this episode of the Thriving Launch Podcast, I break down with Kamala how to set your ads up to win – so they’re actually working to funnel the right people your way.

If you have a product, website or blog, you know how important it is to drive traffic to it. One of the best ways to drive traffic is through Facebook ads. 

Facebook ads can often be confusing to get going. And you might end up needlessly sinking in a ton of money without results (like we used to).

Listen in here as I totally greek out on how intelligent Facebook ads can be, and how we can use them to target the exact people who want what we have to offer.

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