I'm a fan of Facebook. Obvi.
As a platform, it offers small businesses the most targeted, effective, affordable marketing it has EVER known. Today, SO many businesses - certainly mine! - depend upon Facebook that it's become difficult, frightening even, to imagine what we'd possibly do without it.
It's a question I'll admit has kept me up longer than my bedtime on more than one occasion. When that happens, I tend to focus my energy on the thought all Scarlet O'Hara-Style. As in, I'll think about that tomorrow.
But no amount of fiddle-dee-dee would help me if Facebook took an unexpected dive. Might as well look at the possibility straight in the face, as it were.
OK. So, could Facebook live forever? Could it die ... or, barring that, simply lose some of its influence? And what would happen to your business if it did?
No one can say which won't make it. But I sure can tell when a business is in trouble.
That particular sign is singular and unmistakable. It starts with a P and has 5 letters, my crossword friends.
When we as business owners need a service we can't (or shouldn't) do ourselves, it can certainly feel like we're at the mercy of the one who purports to know. But we're not!
Here's a place to start your search - and who should be making the final call!
I haven't been shy about railing against this cult-fodder nonsense, but it's clearly time to speak out more loudly.
So, here we go. I'm about to get LOUD.
4 of the 6 new-client calls I took in last week were recovering from investing in a "system." Recouping their losses from purchasing an "intensive," expensive, "time-tested method" that would earn them 6-figure months. Guaran-Fucking-Teed.
I am up-to-here with these charlatans, y'all. I can't stomach another real, human business getting sucked up into this CRAP. Please read this. Please share it with someone who needs it.
by Lara Eastburn
If you spend any time in business groups online, you've heard the ambitious and dialed-in wax on about "leveling up."
In my early years of business, I found the phrase perplexing. I just never really understood what everyone was talking about. I knew it generally meant to grow - or get better at - business.
Okay. Just like everything else in life, I didn't get it until it started happening to me.
Which is, like, right now. So, I thought I'd share what I think I know for those of you who might find yourselves in similar places.
Read on for what I think "leveling up" is, how it happens, and the signs to look for to get ready for it.
The words are … “For Me.”
Yes, this blessed duo saves my sanity on the daily. The phrase is, for me, a linguistic liberator! For me, it makes decisions ridiculously simple.
How? Well, the phrase ‘For Me’ makes a crystal clear distinction between discernment and judgment.
Read it now on WeRSM.com!
No matter what you’re celebrating during the last months of the year, I’m betting it’s not “Respond to Unreasonable Demands and Panicky Emails Week.” Because that’s not an actual thing, dig? You see those twinkly lights?
They mean FAMILY TIME. Everywhere. In every language. Every Religion. Every culture. So, let’s make those moments celebrating your nearest and dearest – or your vacation from them – even sweeter and more picture-perfect, shall we?
Includes MY own holiday auto-responder for inspiration :-) Read it on WeRSM.
Often, my job feels like unschooling for small business owners.
And I consider this the most important piece I've written to-date about how closely excelling at social media in business is related to forgetting, breaking, or "unlearning" the "rules."
Posted first on Medium (9/6/15). And republished on WeRSM.com (9/14/15)
Speak Human Win The Internet
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