I went WAY down the rabbit hole researching this fun post for WeRSM for #tbt!
Here's a taste! Did you know that at one point in the 90s, over 50% of all CDs produced had an AOL logo on them?
Or that the first use of "OMG" was in a letter to Winston Churchill in 1917!?
Get the full frontal historical hilarity HERE!
Smaller Business struggles with the very real fear that they MUST be everywhere on social media. It is a fear based on the assumption that a potential customer or client might look for your business on one media and not find you there.
Or, worse, discover our untended wasteland of an account there. Reach out to you with a question or complaint ... and get silence. The horror!
But you really DO NOT have to be everywhere.
"In fact, the only place your business really needs to be on
Social Media is the platform where you are truly engaged." Click to Tweet.
So what do you do with the rest? It's not like you can just "quit" a major social platform, right? Oh, but you can! I call it the Virtual Shingle. And it's really just a fancy "Gone Fishin'" Sign.
Create a header image with your "business card" info that redirects followers to the social community or communities where you ARE active.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.