Smaller Business struggles with the very real fear that they MUST be everywhere on social media. It is a fear based on the assumption that a potential customer or client might look for your business on one media and not find you there.
Or, worse, discover our untended wasteland of an account there. Reach out to you with a question or complaint ... and get silence. The horror!
But you really DO NOT have to be everywhere.
"In fact, the only place your business really needs to be on
Social Media is the platform where you are truly engaged." Click to Tweet.
So what do you do with the rest? It's not like you can just "quit" a major social platform, right? Oh, but you can! I call it the Virtual Shingle. And it's really just a fancy "Gone Fishin'" Sign.
Create a header image with your "business card" info that redirects followers to the social community or communities where you ARE active.
The Virtual Shingle is only a must if a MAJOR social platform isn't your thing.
For instance, these days, it can truly seem odd if you're not on Facebook. Or Twitter.
Places where a Shingle isn't yet required: Instagram, Pinterest, YouTube.
If you don't have an account on on of these platforms, it's not that strange. I mean, have you searched for Delta Airlines on Instagram? I haven't. If my favorite brands ARE there, I follow them, but I don't freak out if they're not.
A filled out Google+ profile is helpful for SEO and does wonders for your Google ratings, but you don't HAVE to hang out there. If you never change the default rainbow background, it's relatively understood you're not on the G+ wagon.
Every industry and business is different. You can certainly build quite a devoted following on Instagram and Pinterest alone. But because Facebook and Twitter are (right now) akin to the 1950s Main St. why NOT hang up a shingle there?
A Highly Effective Filter. The audience that DOES follow you to another platform will be highly engaged. They took that extra step. Clicked another click to meet and follow you.
Thoughtful redirection is an effective engagement filter in itself.
What about that string of Social Media Icons on everyone's websites? Worried that your site may look bare with just one lone (or two) social buttons?
Hers is an invitation for community - not the average fare. It stands out AND shows that she gets that social media is above all things ... SOCIAL.
Ready to make it happen? I've got your back. For real. Email me at lara@laraeastburn or comment here to tell us what YOU are letting go of.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.