Mainly, it's the word "YOU."
It's the word that lets your supporters know that you GET there's another human on the other side of that message, that email, that post. Though it may not be how you mean it, it reads as the difference between flippant obligation and real gratitude.
Skeptical? Check this out. Which message would you rather receive?
See there? There's something about the word YOU that lends itself to taking the extra step, to recognizing the time and effort it takes for another busy person to support what you're doing.
There is something about saying "Thank YOU" that shifts your mindset as a business owner.
And it DOES matter. It reminds you AND your customer that you're two people supporting one another - not a business "dealing with" a customer. The person on the other end of your "Thank You" can feel the difference. They REALLY can.
Here are some of the ways that I use THANK YOU in my businesses:
1. Thank you for trusting me/our family/biz name with your purchase.
I put this in every email and order confirmation. "Thank you for your order" is too common and thus easy to gloss over that it just doesn't sit right with me. The choices are many, and my customers HAVE trusted me with their money. I am grateful for that. They feed my children and pay my mortgage.
"Thank you for your order" does not even BEGIN to communicate that. This comes closer.
2. Thank you for giving me the opportunity to make this right.
Sometimes, I screw up an order. Or miss an appointment. It happens. WHEN it happens, I not only make up for what I messed up, but add a bonus. You know why? Because that customer is giving me the extraordinarily generous opportunity to correct my mistake. That is HUGE.
Does my customer's double-trust deserve more than a cursory "Thanks"? You betcha, it does.
3. Thank you for all you do to support us.
Your business doesn't make it on its own. It survives because you work hard, yes. But it THRIVES because of the people that support it.
Here's how you can thank those that help you most:
You know those people that like, comment on, and share everything you post on Facebook, Instagram, Pinterest, and other Social Media? THANK THEM.
Shout out on Twitter, or post on their FB page to let them know you see and appreciate their support. It will mean the world to them that you noticed.
Did a customer send you a picture of themselves with your product? Post it! Tag them. It feels good to be featured on a Biz page. Note: Be sure to get their permission first and the photographer credit. If there are kids in the picture, use first names only and again, ask for permission.
If your customers come back to you time after time, it's probably PAST time you thanked them all proper-like, like your gammy taught ya'.
You know how TRIPPY it is to get a handwritten note in the era of email and FB messages? It's wild. When I get one, I'm all like "What IS this?" It's a whole bunch of awesome in an envelope, that's what it is.
Thank your best customers and students with a heartfelt, real, handwritten thankyou.
I'm a straight up pro at sending a good bottle of wine. It can be a little tricky what with the varying laws amongst states. But it's worth the effort.
Sure, it's hard to go wrong with flowers, chocolate, and fancy soap.
But I stick with alcohol, Community Coffee, and wacky gifts from my favorite small businesses. Bourbon-flavored marshmallows, anyone? Um, Yes, please.
I tend to eschew the supposed-to gift times like birthdays and holidays in favor of the unusual and unexpected. How about these for prime opportunities to say THANK YOU:
There IS A DIFFERENCE between "thanks" and "Thank You." Make the switch now. Change your attitude and your business.
Did this post change the way YOU show gratitude to your customers? Let me know! Do you have a fantastic way of saying THANK YOU? Share it with me, please. And thank you :-)
And Don't Forget to Tip (Thank) Your Bartenders, okay?
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