When I started this business, it was a bit of a lark. Like adding cardamom to the 100 year-old family ham recipe. Wouldn't it be interesting, I thought, if we brought being human back to sales on the internet?
Today, the "Speak Human, Win The Internet" movement is seen as hella modern. And I'll take it! But really the whole idea could NOT be more RETRO.
This is what my grandfather taught me. He grew up in south central Mississippi picking cotton as part of a sharecropping family as poor as they come. His wife and my grandmother was the 10 year-old daughter of the field-owner who brought him water in the fields.
His name was Lee. He raised me. He was 10 when his family got their first radio, and by the end of his life, he was emailing me. Right? Take that fully in.
In the fields of Indianola Mississippi, the kids got initials, not names. He was born "L.E." but everyone called him Lee. I called him "Granddad."
In the evenings I lived under his roof from 14-18, he would take me on walks to teach me his "WOWs" - an adorable abbreviation for his "Words of Wisdom."
On one of those walks, he told me how to get whatever I wanted in life.
"Tell the truth," he said, and "Ask for help."
He sold appliances for Sears, then he sold insurance. He was also a preacher, and told me, during one of our walk-talks, that he never really saw the difference between preaching and sales. As a preacher, he said, he sold hope.
At his knee, I learned how to spot a liar. How to spot an honest business. I learned how to spot a bad deal and how to stand up for myself when I did. He taught me to to say the truth even when it hurt the sale to do so.
Lee was teaching me the long game. He was teaching me to survive in business and in life. He taught me how to Speak Human.
If you don't yet get that nobody can do what YOU do, the way you do it, I want you to get it NOW.
If you don't know HOW what you do, the way you do it, is exceptional, I'd like you to get on that pronto. Here's why.
Because NOBODY that's good at what they do got good on a lark. It means. It counts.
And dammit, you WILL know it and shout it from mountain tops.
Because if you don't, you ARE the noise.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.