In marketing, the word “millennial” is uttered with such urgency and ambiguity, you’d think we were talking about tracking down a mythical beast. That, or preparing for an invasion of mythical beasts.
Also Read: How Disney’s Nametags Outperform Your Best Marketing On A Good DayMany of these articles “about” millennials read like Lonely Planet guides to a foreign world populated with unknown creatures.
If you spot a millennial, approach gently and with caution. Pay special attention to how it behaves and what it likes. The millennial has few words, so speak in smiley faces and LOLs (consult glossary). When attempting to capture the millennial’s wallet, distract with flattery and mobile devices. In short, just be cool man.
WHOA. Stop right there. Because Millennial isn't what you think it is. Not even close.
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