I'm a fan of Facebook. Obvi.
As a platform, it offers small businesses the most targeted, effective, affordable marketing it has EVER known. Today, SO many businesses - certainly mine! - depend upon Facebook that it's become difficult, frightening even, to imagine what we'd possibly do without it.
It's a question I'll admit has kept me up longer than my bedtime on more than one occasion. When that happens, I tend to focus my energy on the thought all Scarlet O'Hara-Style. As in, I'll think about that tomorrow.
But no amount of fiddle-dee-dee would help me if Facebook took an unexpected dive. Might as well look at the possibility straight in the face, as it were.
OK. So, could Facebook live forever? Could it die ... or, barring that, simply lose some of its influence? And what would happen to your business if it did?
You know what the coolest thing in the world is right now? My Facebook Page's new cover VIDEO.
If you don't have it yet, you will very, very soon. And that means you've got some planning to do, human!
Why I am I so ridiculously giddy about this? Honest - I'm not crystal clear on that yet. But, LOOK at it! It's sooooooo cool. Okay, this has clearly touched my geek buttons in their most ticklish places.
No one can say which won't make it. But I sure can tell when a business is in trouble.
That particular sign is singular and unmistakable. It starts with a P and has 5 letters, my crossword friends.
When we as business owners need a service we can't (or shouldn't) do ourselves, it can certainly feel like we're at the mercy of the one who purports to know. But we're not!
Here's a place to start your search - and who should be making the final call!
I haven't been shy about railing against this cult-fodder nonsense, but it's clearly time to speak out more loudly.
So, here we go. I'm about to get LOUD.
4 of the 6 new-client calls I took in last week were recovering from investing in a "system." Recouping their losses from purchasing an "intensive," expensive, "time-tested method" that would earn them 6-figure months. Guaran-Fucking-Teed.
I am up-to-here with these charlatans, y'all. I can't stomach another real, human business getting sucked up into this CRAP. Please read this. Please share it with someone who needs it.
I am forever trying to get my learn on, y'all. Like all. the. time. So, I seriously depend upon my favorite podcasts to keep my grey matter in happy download mode.
For me, listening to exceptional Podcasts is the Ultimate in life-enriching multi-tasking. I'm not alone.
More than 2 years after I published this First edition Podcast Low-Down, it's still the most-read entry on my blog!
So, in honor of this month's #Trypod campaign, I'm updating that foundational list of favorites here with the most recent additions to my brain-queue!
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.