Do you power up your computer, take that About Me cliche by its horns, look it straight in the eyes ... and then, yeah, promptly cower again behind your keyboard?
Is your About Page the monster under the hood of your web site that you just can't bear to deal with? Then I'm talking to YOU. And THIS is going to be your favorite gulp of Moonshine ever.
Saddle up to the bar and get in where you fit in, my friends. Because if you're like me, your About Me Page could use some serious communal help.
Everyone wins THIS contest, because we're going to face the proverbial music. Together.
You WILL finally craft an About Page you'll be proud of.
HERE'S HOW IT'S GONNA GO DOWN.
We're going to do it hard and fast - like pulling a bandaid off your 3 year-old's knee.
THREE DAYS. THREE ASSIGNMENTS.
AND THEN YOU'RE GOING TO POST IT.
No matter what. Because:
DAY 1: (THAT'S TODAY!) CROWDSOURCE:
Get a Second Opinion (Because Yours Might Just Suck.)
The About Page of a website is THE place where your opportunity to tell your customers why you do what you do as simply and as humanly possible. For them, that translates as "Why I Should Trust You."
Tall order, right? You bet it is.
So TODAY, ask at least ONE friend, customer, or colleague why THEY trust you.
And then (here's the hard part), trust THEM. Take in what they say and believe it. Lastly, write one sentence - YES, IN FIRST PERSON! - focused on it.
Why? Because they know better than you what rocks about you. What is most appealing about you. Where your undeniable charms and talent lay.
We're not just going to makeover your About Page - We're going to MAKE IT EXTRAORDINARY.
THE PRIZES ARE SWEET. There will be 3 winners in this challenge.
To enter The Extraordinary About Me Page Challenge, all you have to do is link your current About Page below.
On TOMORROW'S POST, you'll come proper with your homework. Just one sentence that begins, "My customers trust me because I ..."
One winner will be announced - at the end of the challenge (open until 10/15) for each day's assignment.
FACE THOSE ABOUT PAGE DEMONS! Link your current About Page in the comments below:
And then click here to move on to DAY TWO!
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