Sometime before tomorrow, I'd like you to push "Publish" on that bad boy.
Yes, even if it's not finished. Yes, even if it's just a paragraph.
Here's why! I don't know about you, but I have (ahem) a wee little perfection problem. If I indulged it the way I'd like to, I would never get anything done. It's tough, man. I often find myself feeling like I'm going out in public with broccoli in my teeth.
But, hey, that's why we're doing this together, right? Because our friends will ALWAYS tell us when we have broccoli in our teeth.
So don't sweat this too hard. Everything in our lives is a work-in-progress. Once you commit to pushing "Publish" on your new About page, you will continue to tweak it. But you'll be improving on something that's already more meaningful than what you had before.
DAY 3: THE ABOUT CHECKLIST
The copy on your About Page is hands-down the hardest part. Once you've pulled that band-aid off with a quickness, it's on to the fun stuff!
YOUR IMAGE. It's a visual world we live in and your reader will see your image before they even get to the copy. So yes, your page will be incomplete without a picture of YOU. But this ain't LinkedIn. Or your passport photo. You can save your buttoned-up square-shot for those.
Here, you'll choose an image that reflects your Trust Profile. Did your friend/colleague say you were down-to-earth? I'd expect to see you frolicking with your schnauser in the grass with Converse on. Not dressed up for a wedding. Gardening with rain boots on, not staring pensively at the ocean.
So, today's About Page example comes from my friend, Kori Jock, who upcycles tees into underwear you don't hate. You're going to love this one! Go ahead and click that link - it'll open up in a new tab so we can study it for a second.
There are several things I like about Kori's About Page. For one, it's short and sweet. It's also super colorful, which suits her Trust Profile perfectly. Her photo sports her big, charming, inviting smile. It makes me like her instantly.
Y'all, If I'm going to be talking to someone about my preferences and size in underwear, it's going to be someone who looks like she's down with phrases like "rides up my butt" and "rolls under my belly!" Kori achieves that here.
YOUR INVITATION. Now scroll down and you'll see that after making the effort to create a totally trust-inspiring About Page, she doesn't leave me hanging. There's an invitation to sign up for her emails and maybe win some undies.
Oh and look - there's all her social media links, too!
Let's say I'm interested enough to click on your About page. I determine I like you.
This is EXACTLY the moment you want to invite me to stay in touch with you!
(And not just hope I'll click your Contact Page - something I find a bit archaic these days, just sayin').
How many of you have your opt-in on every page BUT your About Page? Let's fix that right meow.
Do you offer a free consult? Do you have a free gift to offer? Want your reader to email you with their biggest, burning question? Have a Facebook community? This is where you invite your potential customer to take that extra step.
Because in my mind, this is as open as that little window gets. I think of it as the equivalent of One Thousand and One Nights. Scheherazade tells a scintillating tale ... and ends it with the promise of another one. It is story-telling at its best!
Tomorrow, you will bravely link us to your brand-spanking new About Page.
But first, there's today's homework to post!
In the comments below, paste your FAVORITE 2-4 sentences so far from your new About Page draft.
Then DOUBLE-CHECK that these are the FIRST sentences on your About Page.
Why make your reader wait? Draw them in with your punchiest stuff. Note that on Kori's page, the first sentence is "Your underwear and I need to talk." Um, yeah, she had me right there.
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