Just like the profile of a good red wine, it's got a certain taste and feel to it. It's how I know to trust a Pinot Noir and steer clear of the Merlots. And it's one of the important ways your potential audience has to get to know the feel of you!
We've all got a lot of stories to tell. There are a lot of sides to our awesome. But they can't ALL be on our About Page. So it helps me to remember that this is an introduction - it takes a bit of the pressure off.
As an example, I want you to look at my friend Jen Vertanen's About Page. Because it's one of my favorites! It's got personality, flair, and a little bit of everything when it comes to building a great About Page. (Take note, too, of how she plays with fonts, sizes and color here.)
If Jen were a wine, she'd be full-bodied, smoky, with a little bite. And that's what she gets across here in her About Page.
Now let's take YOUR Trust Profile and flesh it out with some auto-writing magic.
DAY TWO: THE BLESSED SCRIPTS.
When it comes to scripts, nobody does 'em better than Alexandra Franzen.
Mainly, scripts are prompts or fill-in-the-blanks that get you going. They are a great place to start when
you're stuck. Scripts get the ink flowing freely so you can move it around later to make it yours.
Here, Alexandra Franzen lays out 5 Cheat-a-licious Tricks for your About Page. Click through and scroll down for her take on:
YOUR CHALLENGE TODAY is to POUR the focus you got yesterday into one of these scripts. The one that speaks to you most - or suits your Trust Profile best.
The goal here is to get something new put down. (Anything will be better than what you've had up there for years, right?) But especially to have a bit of fun with it while you're at it!
In fact, the MORE fun you have while playing with these scripts, the CLOSER you're probably getting to an About page both you and your customers will enjoy reading.
Writing about ourselves can be ... uncomfortable. FUN is what's going to move you out of discomfort and into ACTION!
Tomorrow, you'll post the first 2-4 sentences of your working About Page for homework. And then we'll move on to adding some Moonshine, spit & polish.
Show your work! - There's a winner for every day of the challenge (announced at the wrap party).
Post below what you learned about your Trust Profile -
"My customers trust me because I ______________________ ."
Ready to head on to Day 3? Here you go!
Speak Human Win The Internet
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