So, I'm killing my email list.
When today my friend asked me Why? I replied, "Modernity and intelligence." That was probably a bit snippy, but not untrue.
What IS true is that stateside, getting an email address is like (and this is one of my favorite-est Southern sayings EVER) pulling a piano out of the bottom of lake.
We're jaded. And we have every right to be!
How many times have we put in our email to get "The Free Guide To A Really Crappy PDF That Links To More Crap I Could Have Just Googled (But You Made It Sound It SO Enticing!)?"
Oh but there's more. Like soooo much more.
Now I'm in your stupid sales funnel. The funnel you created because an "expert" told you that's how you roll online.
So now your emails are coming at my face faster than pizza on a hangover Sunday. And they don't stop.
Now we hate emails. Forever. (Le Sigh).
SO MUCH of marketing is pivoting when the bad guys ruin a good thing.
So here we are.
Today, I sign up for your email list JUST IN CASE I miss the same post on social media. And only IF I care enough.
There are exceptions for some businesses. I've run only TWO successful email ad campaigns for clients in the last year. And they have two things in common:
That's it. I think my "Social Sundays" newsletter twice a month met the first criteria. I'm not certain it met the second. Because things move & change SO very quickly for social advertising, I just post that stuff on Facebook.
So, yeah, fair enough.
If you LOVE the idea of killing your list, too, you'll need to have some other things in place first. Mailing lists are dying, but something else has taken their place.
No worries. I've got a Free video guide to setting that up right here. It's not easy, but it's gotta be done. This shouldn't take you more than an hour - I've made it free and ungated (NO EMAIL REQUIRED) because it's THAT important.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.