PART ONE: What Do You Mean, Invisible War?
Marketing is as old as the hills, my friends. Today, we just do it online. But mainly, there are two camps when it comes to promoting your business.
ONE relies on money, power, and reach to dominate a market.
THE OTHER relies on community, trust, and building relationships.
For simplicity's sake, let's call them the Short-Sighters and the Long-Haulers. And YEAH, I'm oversimplifying here a good bit. But don't play. You know what I'm talking about.
So you likely know that I have opinions about the ethics and sustainability of each. Hey, I'm an opinionated gal.
But the truth is that both these approaches technically WORK. It's not a war of competing systems. It's a war of competing philosophies.
And whether you realize it or not, you DO choose a side every time you publish a blog, write your email list, or post on social media.
WARNING ... SPOILER ALERT!!!
PART TWO: WHAT I'M DOING WHEN I WRITE THIS STUFF
Accordingly, every post I make here and on the Social Sunday emails is a purposeful nudge in the direction of being wonderfully and creatively yourself.
Because I truly believe that:
1) You are your greatest advantage as a smaller business.
2) In the end, your customers are investing in YOU, not your product exactly, and
3) Listening to people who tell you what you SHOULD be doing is time, effort, money, and personality utterly wasted.
And I get that my voice and those like it aren't the loudest or most persuasive among the should-do cacophony. Because it's hard to go with your gut. Especially hard when there are thousands of articles and "experts" urging you to take shortcuts, insisting that there are no-brainer, proven "systems" and "funnels," and for the love of god, you just wish it were easier already.
It can be SO difficult to just be "human" on social media and in your business. In fact, what I'm largely doing each week by asking you to immerse yourself in what YOU like and want is attempting to de-program the assumption that someone besides you has all the answers.
Because these days, it takes practice and repetition to consider yourself the person who knows the most about her business. And practice is what our weekly challenges are about!
Last week, we practiced SHARING in business-mode because it's what we do personally. Because social media wasn't made for business. And it pays to act accordingly.
We deign to be humans. As social media mixologists, THIS is the side we choose.
PART THREE: This Week's Challenge
So this week, we're going to flex our funny muscle until it bulges.
Search images.google.com for [your industry] + "humor" or "meme."
Skeptical? Well, it's just a week - what have you got to lose? And it WILL make you more comfortable with sharing the univerally human joke. But, as added evidence, just check out these pages that do it extremely well on the daily:
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.