Welcome to the first installment of Social Media Shooters - a new series where you ask your burning social media questions and get high-octane gulps of wisdom!
I'm kicking off the series with a question from El Edwards, who writes to make life more delightful at MsElEdwards.com. She wants to know - Can I build an email list without social media?
I'm in a transition as I finish writing a series of romantic comedy novellas. My goal is to have two self-published in time for Christmas with, eventually, the first one being permafree with opt in and links to the rest of the series. But right now, other than emailing my list randomly as things pop into my head, to the rest of the world I've disappeared.
I have one 'product' "El Post" which I currently only send to 5 people and I'd love to share that with more people but I don't know how other than to link to it in my emails to my list but with an email list of just 79 people, I'm wondering if growing that list needs to be my focus.
But, if so, I want to make sure I grow it in a way that it aimed at the perfect people. At the same time, I'm loving not being on social. But I don't know how to grow an email list without it.
So, El is confused.com. If you have any thoughts or insights or ideas, I'm open to everything and anything. The only piece I do know is that I don't want to come back to social right now. So I need to find another way.
This social media mixologist believes everything your business does (even your snail mail, customer service, etc) is ALREADY social. Within the digital world, your online social "platforms" are just one, public and porous division.
So, you see, you're not taking a break from social. You've changed where you put your social attention.
Consider this Ridiculously Smart Party Favor Idea: You're already writing El Post. And what does a stamp cost, right?
So you create a list of 20 insanely successful bloggers whose audiences you think will match yours. You send them El Post - with a personal note, a trinket, or whatever - and ask them, if they like it, would they share it with their newsletter. Or blog about it (God knows they're always looking for stuff to blog about - and snail mail is certainly news-worthy!).
In the scenario above, you are still being social. You're just being extra smart about it. And doing it in a way that makes you stand out from everyone else!
As always, the only rule in Social Media Mixology is do what you wanna.
Submit YOUR burning question right here!
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