To these common and forever echoing questions, I offer this answer:
When you have several extremely happy customers.
Ah, perhaps you were expecting a long, complicated, bullet-pointed article?
Now, I'm not saying we don't need to pivot frequently. I'm constantly looking for ways to improve. But those don't involve throwing out the baby with the bathwater, as it were.
Let's assume you have a good, solid, useful product or service.
Because you do.
Let that last sentence sink in, okay? The rest of what I'm going to write here won't mean a hill of beans to you or your business if you're not on board with your own product. And I happen to know you are. No matter how often or deeply you doubt yourself. I know because nobody starts a business for any other reason.
Okay. So now your only job is to SELL that product, right?
Oh... THAT'S the hard part, you say? Yes, you're right. It is.
But then you haven't tried too terribly hard to do that, have you? It's cool. You can admit that to yourself and survive the mental explosion. In fact, you have to.
You're not selling snake-oil. You created something that people need. Selling it SIMPLY means discovering how to get those people what they need.
Each of these steps is crucial. And WAY more important than your SEO. Or your price.
Your copy is the package. It has to reflect what's inside.
Networking and putting yourself out there, answering questions, investing in a community - these are all part of how people come to know you, trust you, and look to you when they need you.
Ask for the sale. The referral. The testimonial. Sorry guys, this isn't Field of Dreams.
And, finally, when your customers are delighted, THEY will make your next sale for you. And they'll be happy to do it. You won't even have to ask them. In fact, I haven't seen a successful small business yet that isn't fueled by at LEAST 50% referrals.
THAT, my friends, is the moment the hustle stops for your business.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.