90% of my clients come to me for Facebook Ads. Because the Internet - or a reputable source - told them Facebook Ads is what's next.
And they're usually right. Many businesses are ready for the testing, for the process. For many others, it's their silver bullet. It's what going to FINALLY make a difference.
And that's true ... mostly. Facebook Ads WILL make a difference for your business. And when it comes to choosing who should run them, I'm the cleverest cat in town.
But here's what you DON'T know. I have to turn a lot of potential clients away because they're not ready for ads. Not because they're not wonderful people with wonderful businesses.
I have to say NO because their ads won't work on Social. YET. Because they're not really saying anything compelling, YET.
Your coaching business that "wants to change lives?" NO matter how sincere and talented you are, I can't make that stand out in the field of thousands that are promoting that same message.
No matter how creative I get with the ads, nobody can make your business matter to people MORE than you can.
It's time to say something that matters to the people who support you.
In fact, there's never been a better time. The digital burden of trust has always been there. But right now, when our President tweets nonsense at 1am, that burden of trust grows.
Why should I trust you? HOW CAN I ? Can I be safe buying from you? Will you back up this product/service a week from now? A month? A year from now?
These are the questions your potential customers are asking themselves.
And you WILL make money. For all the right reasons. Because you'll be meeting the REAL need of your customers.
Your customer is not a random avatar. They're YOU.
They just want to know who to trust.
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.