by Lara Eastburn
This year, alarmist articles about plummeting reach on Facebook pulled off one of the most impressive and global magic tricks I've ever seen.
While many lost time polishing their pitchforks and preparing for a contrived Facebook "apocalypse," those of us watching patiently from the sidelines saw the smoke clear over a clearer, bigger picture.
Love it, hate it, or don't understand it, Facebook remains the MOST powerful social media platform on the Internet for your business.
In short, Facebook isn't going anywhere any time soon.
Of COURSE Facebook Still Matters.
But perhaps NOT the way you think.
Facebook Remains the King of Social Media - sheerly by its numbers.
As of Dec 25, 2014, Facebook boasted 1.35 billion users.
An estimated 76% of online adults use a Facebook account, y'all!
So if you were among those freaking OUT about reach - how many people see your posts - you likely missed the fact that the role of social media became more than free advertising a good long while ago.
It's a modern-day Yellow Pages. Except your listing IS still free. In full color. Freaking interactive. And YOUR responsibility.
Your Facebook Biz Page is your digital calling card in the largest rolodex in existence.
It's not that other social media platforms aren't growing, too - they are! Besides Facebook, Instagram and Pinterest are my favorites - and I don't hide it. LinkedIn is a must for B2B.
To throw a smashing party on social media these days, you'll to have change things up a bit. Maybe a lot.
So, Social Sundays is DIFFERENT.
Every week, you'll receive - AND APPLY - a truly original social media posting challenge or prompt .
This is the most useful email list you will ever sign up for!
Speak Human Win The Internet
Distill the ocean of social media into high-octane gulps of fun for your small business.
So you can be human online. Every day.